History Poster

GRAPHIC DESIGN – ART PROGRAM Professor Groat

History Poster

You are to create a poster that teaches people about a particular segment of history.

The poster must be designed in one of the design styles listed below.

POSTER THEME “Teaching People about History”

DESIGN STYLES

Art Nouveau (Late 19th Century to Early 20th Century)

Bauhaus (1920’s)

Constructivism (1913-1920's )

Art Deco (1920-1930)

International Typographic Style

(Swiss School of Design) 1950-1970

Modernism / Modern Movement/New York School (1940’s)

Post-Modern Design (Current)

CRITERIA

§ Design must include both imagery and text

§ The design must be 18”x24” and in full color.

§ The text must communicate: What, When, Where and How

DESIGN PHASES AND TOPIC RESEARCH

1. Decide on a significant moment in history and research the specifics, including what, where, when and how.

2. Collect visual examples of (10) twenty to (20) poster designs that are visually engaging to you, and place them on your blog.

3. Choose your three (3) favorite designs. Make a descriptive list (in bullet form) referencing the specific “informational elements” and “design elements and principles” that are contained within the three chosen posters.

4. Collect three to five (3-5) examples of a graphic design style that your poster will be based upon. (For example, researching posters that were created in an Art Nouveau or Russian Constructivism style. Make a descriptive list (in bullet form) referencing the specific elements that are contained within each design movement / style. Describe how the design elements have been implemented.

5. Create Traditional Illustration that presents your subject (strive for a dynamic representation). The illustration can either be completed from direct observation or from a photograph / digital print out.

6. Thumbnail Sketches Work on 10-20 thumbnail sketches that investigate design concepts for your poster design.

7. Chose strongest thumbnail concept and complete 5-10 more thumbnail sketches that present variations of the one design concept.

8. Create a single rough on graph paper based on strongest concept

The rough needs to be at least five inches in height and width. The final dimensions will depend on if you have chosen to design on a square or rectangular format.

9. Compose Comprehensive using Photoshop, Illustrator and

QuarkXpress.

10. Place design on your blog and write an essay describing your design concept.

DESIGN CONCEPTS TO CONSIDER

§ Proportion – Horizontal or Vertical

§ Four Color / Spot Color/ Colors Used Develop a color scheme. What colors conceptually relate to the landmark and design style you work with

§ Type of Central Image / The Illustration

§ Line Detailing / Borders

§ Interpretive Dimension of Type /Type supports the aesthetic of the artwork/theme

§ Typographical Layout: Vertical Type, Horizontal Type, Type on a curve

§ Hierarchical arrangement of elements (Most to least important—Focal Point)

§ Position (proximity) of all informational elements / Symmetrical/Asymmetrical

§ Compositional Devices / Use of Grid

§ Type of Balance Symmetrical or Asymmetrical

§ Illusion of Space / Depth

§ Relationship of Positive and Negative Space

§ Contrasting Scale of Images

§ Contrasting Scale of Type

§ Typographical Variation:

1. Upper Case / Lower Case

2. Weight of Text / Bold / Italic

3. Varied Letter Spacing

· Considering the amount of Negative Space left in design

· Clustering of Text Into Units Based On Content

· Nesting Text

· Overlapping of Images and Text To Create Unity

· Typographical Harmony – Family of Font, Style of Font

· Altering Opacity To Create Sense of Depth and Emphasis In Design

· Color Harmony – Relationship of Text Color with Image Color